November - Thanksgiving & Gratitude

Good evening everybody!  Or morning, or whatever time it happens to be when you check this out.  

It is the week of Thanksgiving, and with that in mind, I wanted to make sure that I told you that I am thankful for you.  No joke, no bs, I'm serious.  I really appreciate you.  Thank you for taking some of your precious time and taking a chance on this new idea.  I hope that you found it as delicious and satisfying on that sweet tooth as I do, and I hope that your body enjoys that extra bit of that muscle building block called protein.
 
So, it has been a little while since the last post, so I thought I’d give you all a quick update of what’s been going on, and what we’ve got planned for the future.
 
For a quick recap of this past year, we have grown from seven locations that carry our delicious protein ice cream bars to forty amazing locations!  We are super excited and proud, and this is all from your support.  Thank you so much! We have gotten some awesome support and made some new friends from some boxes outside of the DFW metroplex, like Crossfit Citadel in Longview, Elevate Crew Crossfit in Abilene, and the Combine Strength and Conditioning in Austin.  You can find all of our locations here:  http://www.proteinpaletas.com/where-to-find-us.html

We’ve also changed some of our recipes over to a new protein powder, so that we can offer a better ice cream.  We are phasing out the protein blend that we were using, and moving over to a whey protein isolate for better digestibility and nutrient absorption.  In the process, we also came out with two new flavors:  dark chocolate (amazing!) and orange (equally amazing!)  This brings our total flavors to six (our staples strawberry, chocolate, cappuccino, and key lime pie).

We also finally developed and brought to market a dairy free, plant based Proleta.  We had been toying with this idea for the past year, but couldn’t really get it where we wanted it.  Apparently, vegan protein powder is an acquired taste, and we went through about twenty of them until we found the one that worked.  But why, though?  Why wouldn’t we just be happy serving up a delicious, high protein milk based ice cream?

Because we met Peyton.  And she deserves ice cream.  In case you don’t know her, Peyton’s is the nine year old daughter of our friends and coaches at Crossfit Terrell.  You can find her story here ( www.peytonstrong.org ).  To make a long story short, she has developed an auto immune disease that manifests its symptoms in her as severe juvenile arthritis.  We personally take offense to that, and wanted to help.  And we make ice cream that happens to be healthy, so we made an ice cream that she could eat, that wouldn’t raise her inflammation levels. 

We are starting to roll this one out to our partners, so be on the look out.  Or heck, email us and tell us where you'd like to try them out at, and we will make sure to get some out there.  A portion of the proceeds from each sale of this one (the Peyton Berry, a mix of strawberry, blueberry, pea protein powder, almond milk, and agave) will go to help pay for her medical expenses.  You can find the rest of the nutritional details about it here (http://www.proteinpaletas.com/flavors.html )

Thanks guys, and hope to hear from you soon,
 
Greg